Privacy Policy
Last Updated: January 2026
justbecausecakes.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered in connection with our site (the "Site").
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information through forms on our Site, we may collect your name, email address, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, and device identifiers when you access our Site.
- Cookies: We use cookies and similar tracking technologies to collect information about your browsing activity and preferences (see Cookie Policy below).
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To operate and maintain our Site and provide improved functionality;
- To conduct analytics and understand how users interact with our Site;
- To track affiliate referrals and manage our affiliate partnerships with Spinshark and other casino operators;
- To personalise your experience and deliver relevant content;
- To comply with legal obligations and prevent fraud;
- To communicate with you regarding updates, promotions, and important notices.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality, security, and performance.
- Analytics Cookies: Allow us to measure Site traffic and user behaviour patterns.
- Affiliate Tracking Cookies: Enable us to track referrals to our casino partners and manage affiliate commissions.
- Marketing/Advertising Cookies: Help us deliver targeted content and measure advertising effectiveness.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may impact Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party websites, including casino operators such as Spinshark and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We encourage you to review the privacy policies of any third-party sites before providing your personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal limitations).
- Right to Restrict Processing: You can request that we limit how we process your data.
- Right to Data Portability: You can request your data in a structured, commonly used format.
- Right to Object: You can object to certain types of processing, including direct marketing.
If you are a US resident, you may have rights under applicable state privacy laws, including the California Consumer Privacy Act (CCPA).
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically, we retain:
- Affiliate tracking data for 90 days;
- Analytics data for 12 months;
- Personal contact information for the duration of your relationship with us, plus 2 years;
- Legal and compliance records as required by applicable law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or would like to lodge a complaint, please contact us:
Email: [email protected]
Alternatively, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This is an affiliate website. We earn commissions when you click through to casino operators and make deposits. Always gamble responsibly and within your means.